It is an economic theory that was first coined by Chris Anderson. In this theory, Anderson argues that there are commercial values in niche audiences that are carried within the targeted audiences’ channels such as Fatafeat, MTV and Aljazeera sports TV. Anderson tries to explain how huge inventory businesses can survive in the market and satisfy their audiences even though they sell items in small quantities. In reality, this theory is not applied exclusively on the media sphere hence it is also used in other fields such as business, marketing, economic and social networks.
One example that applies the long tail theory and shows the significant commercial value in niche audience is Fatafeat channel. It is actually one of the main culinary channels in the Arab World. Although it is mainly focusing on the cooking and serving best dishes and delicious recipes from distinct Arabic kitchens, it has million but billion audiences around the world that are interested in the passion of food. Additionally, this channel has a website which is www.fatafeat.com that provides the audience with any recipe that they missed at any time.
