Exponential Growth of the Social Media

Because everything in the world of social media has been developing in a very rapidly pace, and the number of the aggregated audiences who are described as large and diverse media audiences is increasing as well, the exponential growth matrix emerged. Nowadays, it is estimated that 96% of the audience have joined a social network such as Twitter, Facebook and Linkedin. Facebook added over 200 million users in less than one year. Furthermore, several mass media vehicles took many years to be adopted and to reach millions of users; for instance, Radio(38 years), TV(13 years), Internet(4 years) and iPod(3 years).